Legal

Privacy Policy

Last updated: March 22, 2026 · Effective immediately

1. Who We Are

Frontle Prime ("we," "us," or "our") operates the Frontle Prime platform at frontle.com. We are a technology company that helps car buyers find and schedule appointments with participating dealers.

2. Information We Collect

We collect the following information when you use our platform:

• Name — to personalize your report and appointment confirmation
• Phone number — to send SMS appointment confirmations and reminders
• Email address — collected at checkout by Stripe for payment receipts
• ZIP code — to match you with nearby dealers and pull local market data
• Vehicle preferences — type (SUV, sedan, truck, van), new or used, and budget range
• Down payment amount — used only for payment estimation calculations
• Credit self-assessment — a self-reported tier (e.g., "rebuilding credit") chosen by you

We also collect standard server logs (IP address, browser type, pages visited) for security and performance monitoring. Payment processing is handled by Stripe; we do not store your card details.

3. Your Credit Assessment Is Self-Reported

The credit tier you select ("rebuilding credit," "fair credit," etc.) is a self-reported assessment chosen by you in our chat interface. We do not perform a hard credit pull. Your credit score is not affected by using Frontle Prime. This information is used solely to help match you with dealers who work with your stated credit situation.

4. How We Use Your Information

• Matching you with a participating dealer in your area
• Generating your Fair Price Report and estimated payment
• Sending SMS confirmations, reminders, and appointment follow-ups via Twilio
• Verifying appointment attendance (we ask YES/NO after your appointment time)
• Improving our matching algorithm and platform performance
• Responding to your support requests

5. Information Shared With Dealers

When a dealer purchases your lead, we share your name, phone number, email address, the VIN of the vehicle you selected, and your appointment details. This disclosure occurs only after the dealer has paid for the lead introduction. Your credit tier and budget information may also be shared to help the dealer prepare for your visit.

We do not share your information with any dealer until they have paid for an exclusive lead. We work only with licensed automobile dealers.

6. We Never Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. Period.

7. Third-Party Services

• Stripe — processes payments and stores your email and payment method
• Twilio — delivers SMS messages to your phone number
• MarketCheck — provides vehicle listing and market value data
• Airtable — stores lead and appointment records
• Anthropic (Claude) — powers our AI chat assistant

Each of these providers has their own privacy policy. We only share the minimum information necessary for each service to function.

8. SMS Messaging

By providing your phone number, you consent to receive transactional SMS messages from Frontle Prime including appointment confirmations, reminders, and attendance verification. Message and data rates may apply. Reply STOP at any time to opt out of further messages.

9. Data Retention

We retain your lead and appointment records for up to 2 years for business records and dispute resolution purposes. You may request deletion at any time (see Section 11).

10. California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal information we collect about you
• Know whether your personal information is sold or disclosed, and to whom
• Opt out of the sale of your personal information (we do not sell it)
• Request deletion of your personal information
• Not be discriminated against for exercising these rights

To exercise any of these rights, email us at privacy@frontle.com with the subject line "California Privacy Request." We will respond within 45 days.

11. Data Requests & Deletion

To request a copy of your data or to have your data deleted, email privacy@frontle.com. Include your name and the phone number or email used during your purchase. We will process your request within 30 days.

12. Security

We use HTTPS for all data transmission, and access to customer data is restricted to authorized personnel only. We do not store payment card data. While we take reasonable precautions, no system is completely secure and we cannot guarantee absolute security.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will update the "Last updated" date at the top of this page. Continued use of the platform after changes are posted constitutes acceptance of the updated policy.

14. Contact

Privacy questions or requests: privacy@frontle.com
General support: support@frontle.com